In today’s digital-first world, a brand is no longer just a logo or tagline, it’s a personality. And if there’s anything brands like Zomato and Netflix have mastered, it’s the art of voice. Whether they’re roasting competitors, hopping on the latest meme trend, or sending quirky push notifications, their tone is unmistakable and wildly effective.
What is Brand Voice?
Think about a friend whose texts you could recognize instantly, even without their name showing up.
Maybe they always use certain emojis, maybe they speak in memes, or maybe their messages are full of encouragement.
A brand voice is the same thing, it’s the personality of a business, expressed through its words, tone, and style across every platform.
Why Brand Voice Matters
A consistent brand voice builds trust and recognition. As attention spans shrink and digital noise grows louder, it’s not just what you say, but how you say it that makes an impact.
Over 80% of consumers say they prefer to buy from brands that feel “authentic” and relatable.
In short, if your brand voice sounds like everyone else’s, you’re invisible.
Zomato – The Witty Foodie Friend
Zomato’s voice works because it’s human and consistent. Whether it’s an app notification, Instagram post, or a massive billboard, you instantly recognize it.
Tone Pillars of Zomato’s Brand Voice
Witty – Clever one-liners and unexpected punchlines.
Relatable – Everyday situations their audience experiences.
Food-first – Always ties back to eating or ordering
Content Strategy
Zomato focuses on short-form content that’s:
- Built for virality (1-liners, puns, pop-culture references)
- Regionally adaptable (uses local slang, festivals, food habits)
- Emotionally charged (relatable AF content about food moods)
Examples That Went Viral
- Push Notifications:
Your soulmate might not text you back, but Zomato will.
These make users smile (and tap). Push notifications are used like mini tweets. - Minimalist Ads:
60% off. Enough said.
Their minimal use of text and strong copy grabs instant attention. - Trending Posts:
During IPL or trending events, Zomato crafts real-time memes, puns, and posts that tie food to the trending topic. One example:
We’re not saying order biryani… but order biryani.
- Built for virality (1-liners, puns, pop-culture references)
Netflix: The Global Streaming Giant Revolutionizing Entertainment
Netflix has transformed into a global entertainment powerhouse with over 260 million subscribers worldwide. Its journey from mailing DVDs to becoming the leading on-demand video streaming platform is nothing short of revolutionary.
A Vast Library that Appeals to Every Viewer
One of the key reasons Netflix has retained its crown in the streaming wars is its unparalleled content variety. From blockbuster movies and binge-worthy TV series to insightful documentaries and reality shows, Netflix caters to every mood, every age group, and every region.
Popular original series like Stranger Things, The Crown, Money Heist, and Squid Game have not only won multiple awards but also sparked global cultural phenomena. And let’s not forget its massive library of international content — K-dramas, Spanish thrillers, Indian originals, and more — making it a truly borderless entertainment platform.
Global Reach with Local Flavour
Netflix operates in over 190 countries, but it doesn’t just offer the same content everywhere. It strategically invests in local productions to appeal to regional audiences.
Netflix’s Brand Voice – Quirky, Bold, & Story-Driven
Netflix isn’t just about streaming, it’s about stories, and their brand voice reflects this passion.
Key Traits of Netflix’s Voice
Playful yet Direct: Confident without being arrogant
Fan-Centric: Speaks like a fellow binge-watcher
Emotionally Hooking: Knows how to tap into excitement, suspense, or nostalgia
Localized Communication: Adapts tone for each market
Examples of Netflix’s Brilliance
Twitter Banter
Replying to fans: Yes, you can watch the whole season in one go. We made it for you.Push Notifications
Your next obsession just dropped. Don’t blame us for the sleepless night.India-Specific Marketing
Using Bollywood references in memes to promote shows.
Lessons for Your Brand
Talk like your audience, not at them
Make your audience feel like insiders
Use storytelling even in short-form content
Common Secrets Behind Their Success
Both Zomato and Netflix follow some golden rules:
Consistency is King:
Same tone across all platformsRelatability Over Perfection:
They don’t sound overly corporateEngagement First:
They respond to comments, repost user content, and join conversationsTrendspotting:
Jump on memes, festivals, and viral moments
5. How You Can Build a Brand Voice Like Them
Define Your Personality
Are you playful, bold, classy, or inspiring?Know Your Audience Deeply
What do they talk about? What do they laugh at?Choose Your Language Style
Formal, casual, witty, bilingual?Create Content Guidelines
Ensure every piece of content matches your voiceEngage Actively
Your brand isn’t just a broadcaster, it’s a conversation starter.
Disclaimer: All brand names, logos, and examples mentioned in this article belong to their respective owners and are used solely for illustrative and educational purposes.
